Publish
Schedule across LinkedIn, X, Facebook, Instagram, and TikTok from one composer. Calendar view. Best-time-to-post built in.
Magnifyr is the social media platform for small businesses that also runs your CRM. Schedule posts, draft with AI, and watch every click turn into a tracked lead.
Free tier. No card. Setup in 5 minutes.
New post
DraftThree things we wish someone told us before we tried to run social media for our practice.
1. Posting consistently beats posting cleverly. 2. Reply within the hour or don't bother. 3. Track every lead — even the ones who ghost.
#smallbusiness #marketing #capetown
This week
6 scheduledSarah van der Merwe
72Hot · pipeline stage
Why Magnifyr
Most SMBs end up with a scheduler, a spreadsheet for leads, a Canva tab, and a notes app for “post ideas”. None of them talk to each other.
You post to LinkedIn manually, then copy it to Facebook, then resize for Instagram. The third platform never gets posted. Someone DMs you “interested”. By Friday you've forgotten which post they responded to.
You can't tell whether the Tuesday post brought in any business, because the analytics are on one platform and the leads are on another. You looked at Hootsuite. It was R800 per month and didn't include the part you actually needed.
One workspace
Schedule across LinkedIn, X, Facebook, Instagram, and TikTok from one composer. Calendar view. Best-time-to-post built in.
Forms and a tracking pixel that turn social traffic into lead records — scored, attributed, and ready to action.
Pipeline stages, scoring, and workflows built on the same source of truth as the posts that brought the lead in.
Schedule everywhere
Pick the platforms. Pick the time. Magnifyr handles the per-platform formatting, character limits, and image sizing. Failed publishes retry automatically — you get a notification, not a silent failure.
Three things we wish
Mon · 09:00
Quick tip Tuesday
Tue · 12:30
Behind the scenes
Tue · 17:00
Open house Sat
Thu · 08:15
The thing nobody tells you about scheduling: the third platform never gets posted. Pick a tool that posts to all five in one click — or accept that you'll be a LinkedIn-only brand by default.
Friday studio reel: 30 seconds of our team prepping next week's posts. Coffee, three tabs, one good idea per cup. Tag a small biz owner who needs this.
Best time to post on X for SA SMBs in 2026: Tuesday 12:30 or Thursday 17:00. Worst time: weekends — nobody is buying on a Sunday. /thread
AI that writes
Autopilot writes a week of posts in your tone of voice. You approve, edit, or discard. Nothing posts without you.
Lead capture that doesn't lose the thread
Form submissions and tracking pixel events both land on the same lead. Score with rules you control. Move through pipeline stages with workflows that fire on triggers — score threshold, form submission, stage change.
Captured from /book-call · 2 hours ago
Activity timeline
5 events · last 24hCalled back — wants a 15-min demo Thursday. Mentioned they tried Buffer last year.
How it works
Three steps. No onboarding call required.
Email and password. We seed pipeline stages and default scoring rules so you have something to work with on day one.
OAuth into LinkedIn or X. Tokens stored encrypted. Add more platforms as they come back online.
Or let autopilot draft three for you to approve. The first scheduled post takes less time than reading this sentence.
Pricing
Pro and Business launch with PayFast when we're ready. No email collection till they exist.
FREE
Forever. No card.
PRO
PayFast integration in progress.
BUSINESS
Custom pricing, white-label, API.
All plans are POPIA-compliant. Hosted in South Africa. Encrypted at rest.
Questions
Yes. The free tier requires only an email address and a password. There is no credit card step today. You get two social platforms, 30 scheduled posts per month, one landing page, and read-only access to the CRM.
When Pro launches, your workspace carries over — your posts, your settings, your data. We will not lock anything you have built behind a paywall after the fact.
Free tier. Five minutes to set up. No card. Magnifyr is in soft launch — you get in early, and the roadmap is built on what early users ask for.